The reports of SEO’s death are comparable to what happened with Mark Twain. People began to speculate that Mark Twain had become unwell. Some individuals took their suspicions about his illness too far and began spreading rumors of his death.
The same holds for SEO. When the report of the decline of organic results began to circulate, the general public saw it as an indication of SEO’s obsolescence. Similar to what happened with Mark Twain, other individuals seized the news, intensified it, and began circulating claims that SEO is not likely to become outdated; it has already died.
Due to the increasing growth of sponsored search results, many individuals fear the extinction of SEO. Users and companies think that Google will eventually devote the whole first page to sponsored advertisements.
Pay-per-click (PPC) advertisements may be at the top of search engine result pages (SERPs). However, many people do not trust these results. They ignore PPC advertisements in favor of the top organic results, even if it requires scrolling down a few positions on the SERP.
Many users jump over sponsored results in favor of organic ones, even if it means scrolling down to the third or fourth search result. Thus, the notion that paid results would replace organic results is unlikely to occur.
As much as Google benefits from PPC advertisements, it is improbable that the search engine giant would replace organic results with PPC advertisements. Organic rankings and SEO value will remain the same even as PPC advertisements dominate the top of SERPs.
SEO is not near its destruction. In fact, according to several SEO specialists, it has become much more critical than before.
For example, Google continues to improve its algorithm to provide users with quality content. Thus, companies can improve their search engine exposure by identifying the target audience’s issues and unanswered concerns and generating content that addresses them.
SEO writing services, NJ, can assist businesses with quality content to improve their SERP ranking. Working with professionals from a competent internet marketing company NJ can help the company improve the website’s ranking.
Read the infographic from Landau Consulting to learn more about the greatly exaggerated reports of SEO’s death.