marketing trends

Search Engine Marketing Trends 2021 – Mid-Year Report (Infographic)

2020 disrupted normal operations across several industries worldwide because of the COVID-19 pandemic. With the outbreak of the novel coronavirus, businesses were forced to recalibrate their strategies and work around lockdown mandates and physical distancing protocols.

The ability to leverage the digital realm became paramount in the age of COVID. Many enterprises that already operated remotely or on a hybrid setup quickly scaled their activities to adapt to the current environment. Meanwhile, those working on a full office setup were forced to expedite their shift to a remote model.

A year later, businesses have grown accustomed to the “new normal” way of conducting their operations. Numerous enterprises began to recover, and those who adapted quickly to emerging marketing practices gained a competitive advantage.

Among the areas that underwent significant changes is Search Engine Marketing (SEM). Modern consumers’ online behavior precipitated these developments. Customers relied more on the internet to facilitate their purchases amid the pandemic. With a few clicks on search engines like Google, they can easily find the products or services they need.

Consequently, businesses that need to acquire new customers and grow their clientele capitalized on these shifts in buying behavior. Many boosted their search engine optimization (SEO) efforts to increase their internet visibility to get their brands to prospective buyers. Being on the first few pages of search engine results means higher chances for users to see and click on the website.

However, since companies often do not have the resources or experience to create and implement their own SEO strategies, they prefer hiring an external provider. By outsourcing SEO agency, enterprises can harness the benefits of this marketing strategy without compromising business operations. They can better focus on more critical company activities while the SEO agency does all their marketing needs. Several local and international companies rely on a trusted SEO service provider Philippines to handle their campaign. These professionals are updated on the latest SEO strategies, especially in 2021. To learn more, see this infographic from Digital Marketing Philippines.

Search Engine Marketing Trends 2021 – Mid-Year Report Infographic