Digital marketing is the future of e-commerce and marketing. It allows us to reach a larger audience, engage with people at a deeper level, and generate more leads than ever before. Digital marketing has become so important in today’s world that it’s crucial to have an expert working on your behalf.
PPC stands for pay-per-click, and it’s a type of online advertising where you only pay when someone clicks on your ad. It’s a popular method because it’s affordable and can be quite effective at driving traffic to your website.
To run a successful PPC campaign, you need to know what keywords are most relevant to the products or services you offer and then bid on those terms in Google AdWords (or another platform). In addition, make sure that all of the copy on your landing page matches up with what people would expect when they see those search terms–this will help convince visitors that they’re in the right place!
Social media marketing
Social media marketing is a great way to reach your target audience. It’s often used as a way to promote products and services, but it can also be used for lead generation. Social media marketing has several benefits, including:
- Cost-effective – With social media advertising, you only pay when someone clicks on your ad or engages with it in some way (e.g., shares). This means that there are no long-term commitments or contracts like there would be with other types of digital marketing options such as PPC ads or email marketing campaigns.
- Highly targeted – Since users voluntarily choose which posts they want their friends/followers see based on which ones appear first in their feed versus being served randomly based off algorithms like many websites use nowadays when showing new articles/products etc., targeting specific groups becomes much easier since these types of decisions are made manually rather than automatically by computers looking at keywords related back into their past history such as what kind content does well before deciding whether something should show up higher than others during searches etcetera.”
E-commerce is the process of selling products and services online. It’s a way for businesses to reach more customers, increase sales and grow their brand awareness.
E-commerce sites are typically set up with an online shopping cart that allows visitors to browse for items, add them to their cart and check out by paying with either their credit card or PayPal account (if they have one). If you don’t have your own e-commerce site already set up, there are many services available that will help you create one: Shopify, Wix, Weebly — just do a quick search on Google!
Content creation and management
- Content creation and management: The foundation of any digital marketing strategy is content, and we’ve got you covered. Our team can create quality blog posts, infographics and videos for your business. We also have experience managing social media accounts for a variety of companies–from small startups to major brands–so we know what it takes to make sure your brand stays top-of-mind with customers and prospects alike.
Display advertising is any type of advertisement that appears on a web page. The most common forms of display ads are banner ads, rich media ads, pop-up ads and interstitials.
Banner Ads: Banner ads are small images or text that appear next to or above the main content on a web page (that’s why they’re called “banners”). They can be static or animated images with clickable links.
Rich Media Ads: Rich media refers to interactive elements within an ad format like video players, sound clips and virtual tours that allow users interact with the ad itself as opposed to simply viewing it passively like traditional static banner ads do. These types of rich media formats include video players such as Hulu Plus and Netflix; streaming audio services like Pandora Radio; virtual tours through real estate listings sites such as Zillow Real Estate Agent Finder
Oregon digital marketing experts with years of experience in helping businesses like yours reach their goals. Our goal is to provide you with the best digital marketing solutions. We believe that by working together, we can create a lasting relationship where both parties win!